Black Friday
Black Friday and campaign-week surges
Short, aggressive trading windows where order volume climbs quickly and backlog risk becomes visible fast.
Seasonal / Peak Fulfilment
Peak-tested capacity and process discipline for high-pressure campaign periods.
Trusted by Industry Leaders
Peak Coverage
The high-pressure trading windows
this service is built for.
Peak fulfilment support is usually needed when demand rises faster than the day-to-day operation can comfortably absorb without backlog, delayed dispatch, or service deterioration.
Dec
25
Christmas
Christmas
Christmas and holiday peak periods
High-pressure seasonal demand where dispatch performance, capacity cover, and customer confidence matter most.
Promotions
Promotional events and planned sales spikes
Campaign-led trading periods that need tighter forecasting, labour planning, and priority dispatch discipline.
Launches
Product launches and sudden demand lifts
Moments where volume can move faster than forecast and the operation needs overflow and escalation logic ready.
Forecasting Control
High-volume trading needs a
forecast-led control model.
The difference between a stable campaign and a backlog event is usually decided before launch, through clearer forecasting, labour planning, and contingency design.
Historical actualsForecast demand
Actual vs forecast
12-month monthly overlay
Read
Solid = actual, dashed = forecast
01
Historical demand translated into planning inputs
Actual trading patterns are used to shape labour, throughput expectations, and likely pressure points before forecast assumptions are applied.
02
Forecast uplift tied to clear capacity triggers
The plan defines when extra labour, overflow support, and extended operating cover move from standby into live use.
03
Priority dispatch logic protects service levels
When order intake spikes, the release model keeps critical shipments moving rather than letting the whole operation slow evenly.
04
Control rhythm keeps peak execution visible
Frequent reporting and escalation checkpoints stop campaign teams from losing sight of backlog risk, throughput, or delivery pressure.
Ready to take more control of your operation?
What This Includes
What peak fulfilment support
actually puts in place.
Once the peak window is clear, the next question is what gets planned and controlled before demand hits. This section answers that directly.
We shape labour, workflow, and capacity around expected demand before the event window opens, so the operation is not reacting late once campaign traffic starts to convert.
Scale Proof
Operational scale that stands up when peak pressure hits.
Peak buyers want reassurance that volume can rise without service collapsing. That means proven scale, disciplined operations, and enough infrastructure behind the surge plan to keep promises intact.
Annual Orders
0
Fulfilled annually across our national network, supported by 99.99% inventory accuracy (measured 2025).
Inventory Accuracy
0.00%
Accuracy rate for 2025 stock takes.
NPS
0
45.6% higher than the industry standard based on 2025 surveys
Warehousing Capacity
0 sqm
Capacity designed for high-throughput receiving, storage, and dispatch workflows.
Fulfilment Centres
0
Strategically located fulfilment centres
System Integrations
0+
Active connections across storefronts, marketplaces, carriers, and operational tools.
NZ Owned
0%
New Zealand owned and operated
Established
0
Long-term infrastructure and process maturity built over decades, not quarters.
Industry Experience
0 years
Years as an industry leader in New Zealand
Dedicated Team
0+
Dedicated team members across warehousing, transport, systems, and client operations.
Ready to take more control of your operation?
Campaign Risk Control
Peak periods can damage
brand trust very quickly.
The operational risk is not just internal stress. It is delayed dispatch, service deterioration, and poor customer experience during the moments your brand is most visible.
What can go wrong
Online Distribution
How control is kept
Black Friday or campaign backlog building faster than forecast
Peak trading exposes weak planning very quickly.
Scenario planning, throughput thresholds, and pre-agreed overflow triggers are defined before the event window goes live.
Delayed dispatch damaging customer experience during high-visibility trading windows
The customer-facing promise is under the most pressure when visibility is highest.
Priority dispatch logic and extended operating cover protect service-critical orders when demand starts to run ahead of plan.
Under-resourced operations losing control of communication and exception handling
Once reporting cadence breaks, the operation becomes reactive rather than controlled.
Clear escalation paths, live reporting rhythm, and surge labour planning keep teams aligned while volume is still moving.
Peak KPI Impact
Peak support should show up
in the metrics that matter.
The reporting we provide is centred on DIFOT, exception visibility, customer-service response times, inventory accuracy, damages in transit, and inbound/outbound performance. Clients can use that reporting to calculate commercial measures such as cost per order in their own environment.
DIFOT
97.8%
92.1%
6.2%
14-day trend comparison
Current vs previous
Current period
Previous month
DIFOT remains one of the clearest indicators of whether orders are leaving on time and in full against the service promise.
+6.2%Error / Exception Reporting
100%
Before
61.0%
Issues surfaced late
After
94.0%
Exceptions surfaced early
Exception reporting gives clients visibility over errors, operational drift, and the actions taken to resolve them before they become bigger service problems.
+54.1%Customer Service Response Times
100%
32%
Response-time reporting shows how quickly queries and service issues are acknowledged and progressed by the client service team.
-67.7%Inventory Accuracy
99.6%
96.4%
+3.3%
BeforeAfter
Inventory accuracy reflects whether receiving, storage, picking, and stock movements are being controlled tightly enough to trust the data.
+3.3%Inbound / Outbound Performance
Before
83.0%
After
96.0%
Inbound and outbound performance reporting shows how reliably goods are received, processed, and released through the warehouse operation.
+15.7%Damages in Transit
1.1
Better handling control
Before: 2.8%
Baseline:2.8%
Transit-damage reporting helps identify whether packaging standards, warehouse handling, or carrier performance are creating avoidable loss.
-60.7%Control Assurance
Peak fulfilment should never feel
like a volume gamble.
This is the reassurance layer for high-intent buyers: capacity is planned, escalation logic is defined, and peak-period execution stays under operational control.
Capacity scopedTriggers agreedOwnership visible
Peak fulfilment should feel pre-planned, not dependent on last-minute judgement.
The reassurance buyers want here is simple: capacity is already scoped, escalation logic is already agreed, and operational control stays visible once the campaign is live.
Escalation logic
Defined
Thresholds are defined before pressure rises.
When demand moves faster than forecast, the response is already agreed so service quality is protected rather than improvised under pressure.
Operational ownership
Visible
Peak-period decisions stay with named operators.
That gives buyers confidence that communication, backlog risk, and priority decisions remain controlled throughout the event window.
Ready to take more control of your operation?
Onboarding Transparency
Peak planning should start
before campaign pressure arrives.
Seasonal fulfilment works best when forecasting, capacity, escalation, and communications are aligned early. That is what protects service levels once the trading window opens.
Seasonal onboarding is staged around forecast confidence, campaign pressure, and operational complexity rather than a fixed duration.
Onboarding timeline board
Stage milestones
Stage 1
Stage 2
Stage 3
Stage 4
Forecast and campaign planning alignment
We review expected order volume, promotional timing, product mix, and the service risks most likely to appear during the event window.
Source data validated
Stakeholder review confirmed
Capacity and contingency design
Labour cover, overflow arrangements, priority dispatch logic, and escalation triggers are defined before the spike begins.
Stakeholder review confirmed
Dependencies mapped
Operational testing and communications rhythm
Peak workflows, reporting expectations, and exception routes are confirmed so campaign teams are not left guessing once demand rises.
Dependencies mapped
Execution checklist prepared
Go-live readiness
The event period begins with a clearer operating model, stronger reporting visibility, and a plan for handling demand above forecast.
Source data validated
Stakeholder review confirmed
Ready to take more control of your operation?
Bottleneck Diagnostic
Diagnose the real bottleneck.
Book an onboarding call.
Estimate where operational friction is costing you and what tighter process control can recover across service, speed, and margin.
MT
Mia Thompson· Client Success Lead
Hi, I’m Mia Thompson from Online Distribution. I can help you assess peak fulfilment operations quickly and clearly. Pick a question below and I’ll give you a practical answer.
FAQs
Clear answers.
Zero hand-waving.
These answers focus on the forecasting, capacity, and service-protection questions brands ask before a major campaign or peak period.
Peak planning is built around advance forecasting, scenario modelling, surge labour planning, and overflow capacity allocation. The goal is to protect dispatch performance through promotional spikes rather than reacting once backlog has already formed.
National Network
Strategic Coverage.
Local Expertise.
With strategically located fulfilment centres across Auckland and Christchurch, we run a national 3PL network that puts inventory closer to customers and keeps service levels predictable.
Head Office
National Support Office
306 Port Hills Road, Hillsborough, Christchurch
No obligation15 minutesClear next step
A scoped plan in one call.
We align volumes, cut-offs, and integrations, then define the controls that protect service at peak.